August 5th, 2011 by CrispRoot

Fit Approach, a fitness community that strives to help women achieve their health and fitness goals through tips, techniques, stories and laughter is thrilled to announce a special Sweat Pink bootcamp at the Blogher conference in San Diego on Saturday, August 6.

If you’re going to Blogher, or will just happen to be in San Diego on August 6, join us for a us for a free, fun, motivational workout. Not only will we get in shape together, we’ll also be handing out tote bags chock full of healthy goodies (which of course will feature our fave CrispRoot chips)!

We’ve got a bootcamp to fit all schedules that day:

• 6-7am – SOLD OUT
• 7:15-8:15am
• 12-1pm

What’s more, if you sport your pink shoelaces as part of our Sweat Pink campaign, you’ll be eligible to win prizes!

We’ll meet at the basketball courts in Embarcadero Marina Park South–conveniently located right behind the convention center. The basketball courts are to your left as you walk from the convention center toward the ocean.

Sign up here!

Can’t wait to get all pink’n’sweaty with you!

June 28th, 2011 by CrispRoot

We just received a notice from one of our CrispRooters in Colorado that front porches are no longer a safe place to leave your grocery bags unattended!

Last week, Allyson W. had loaded a couple of reusable grocery bags with her favorite cassava chips.

All items were sitting on the front porch for her to move into the garage for quick and easy access.
That is when she noticed one of the bags had been ripped open.
About that time a squirrel ran frantically across the porch with a chip in his mouth.
Sea salt apparently is his flavor of choice……..

Be warned!

April 22nd, 2011 by Jean Lafferty

No cassava is born a CrispRoot chip. That privilege is earned. I’m a cassava stake, which is a cutting from the stem of my parent cassava plant, that was a cutting from its parent plant, and on and on back it’s gone for over 10,000 years. How we cassava originally came into being none of us know. (more…)

April 21st, 2011 by CrispRoot

On-The-Go Consumers Can Now Connect With CrispRoot

For Immediate Release

Media Contact:
Jean Lafferty
858.880.9389
jean@crisproot.com

San Diego, CA – April 21, 2011 – CrispRoot™ announces today its implementation of QR codes, 2-dimensional bar codes that open new avenues for building brand awareness by providing mobile consumers the ability to access company information, events and current promotions. (more…)

March 22nd, 2011 by CrispRoot

For Immediate Release

Media Contact:
Jean Lafferty
858.880.9389
jean@crisproot.com

San Diego, CA – March 22, 2011 – Arico Natural Foods, the snack pioneers who launched the first cassava chips on the American market, announces the launch of its new product—CrispRoot™ chips—thick, crunchy, and ridged to capture the crunchy texture of (more…)

March 1st, 2011 by Jean Lafferty

For Immediate Release

Media Contact:
Jean Lafferty
858.880.9389
jean@crisproot.com

San Diego, CA – March 1, 2011  — Arico Natural Foods, the snack pioneers who launched the first cassava chips on the American market, today announces the availability of CrispRoot™ chips through Alice.com, an online retail platform offering (more…)

March 1st, 2011 by Jean Lafferty

Online purchasing is now available at www.crisproot.com. In order to provide you with greater purchasing options, we’ve partnered with Alice.com to power your shopping experience. This adds up to automatic coupon savings, shopping (more…)

January 31st, 2011 by Jean Lafferty

The Super Bowl means party time at our house. We revel in the day, rootin’ and hootin’ at the game, the big name entertainers, and the year’s best commercials. We do it up big every year—a blowout event to which we invite favorite folks from two blocks around. Neighbors who’ve been coming for years include the Sallids, the (more…)

January 27th, 2011 by CrispRoot

To all our Californian fans! Now is the time to try our brand new chips!
Starting February 1st, you’ll have a chance to try the (more…)