February 16th, 2012 by CrispRoot

It’s raining, it’s pouring… well, not quite pouring, but it is raining and it is cold out – so rather than run the errands I had assigned myself, I find myself sitting in my nice warm office thinking deep (and not so deep) thoughts.

This has forced me into a conclusion (besides acknowledging that I am being a weather wimp):  It’s amazing the places the human mind will wander when you’re not using it for other, more productive purposes…  places like: (more…)

February 9th, 2012 by CrispRoot

Guys, a heads up.  Next Tuesday is Valentine’s Day.  Three words of advice:  Do. Not. Forget.   (more…)

February 1st, 2012 by CrispRoot

Annnnnd here we go.  It’s time for America’s biggest party, and no, I’m not late in writing about New Year’s Eve in Times Square.  This Sunday is Super Bowl Sunday – so let the revelry commence! (more…)

January 19th, 2012 by CrispRoot

Imagine my confusion.  What the man said was, “Get a smart phone”.  What I thought he said was, “‘Get Smart’ Phone”.  (more…)

January 12th, 2012 by CrispRoot

OK, it’s mid-winter… with large parts of the country under several feet of snow.  For those who like physical activity, this means football, baseball, golf, and outdoor hoops are probably out -unless you change the rules significantly, anyway.  But, that doesn’t mean you’re not without some sporting choices… (more…)

January 5th, 2012 by CrispRoot

The holidays and all the traditions they bring are over… the days are getting longer – fractionally, maybe, but longer nonetheless.  Suddenly, as happens every year, a new year is upon us.  This provides a time both to look back and look ahead, and to fill you head with assorted random thoughts such as… (more…)

December 15th, 2011 by CrispRoot

OK, going to bed when it’s dark – that works for me, and has since I was a kid.  Getting up in the dark?  I don’t care for it, but OK… I’ll deal with it for a few months out of the year.  But having to drive home from work in the dark, on the same day I got up in the dark?  Now, that just ain’t right.

The Winter Solstice is almost here.  It comes every December, rain or shine, or for that matter, snow.  Being as it means there’s only four days ‘til Christmas, this should be a good thing, right?  Wrong, at least in my book.  Christmas will come regardless, and my problem with the Solstice is that it’s the shortest day of the year.  In Southern California, that means the sun rises at 6:46 a.m., and sets at 4:46 p.m.  Do the math – that’s only 10 hours of sunlight.  As we Southern Californians love our sunlight, only one word can describe this: yuk.  (in truth, there are other, better words to describe this, but since this is a family-oriented blog…)

OK, OK… being as the Earth rotates the sun, and being as the Earth’s axis is tilted, it’s a fact of life that the length of days will change as the Earth moves about its orbit.  As a result of this, there are two days a year, called Equinoxes, where there is exactly the same amount of daylight as there is nighttime.  One of them, the one in March, I like.  Why?  Because it not only means more daylight is coming, but that we’re only 90 days from the Summer Solstice – that lovely day when there are 14, count ‘em, 14 (!) hours of daylight at our latitude.  But the other Equinox, the one in September?  That one I don’t care for, because it means the Winter Solstice is only three months away.  As I said, yuk.

Could it be worse?  Yes.  We could be in Alaska for the Solstice… where it’ll be pitch black outside for 24 hours straight.   Sorry, but even knowing that in six months there would be a day of 24 hour sunlight could not possibly offset the dread of 24 hours of continual darkness.  Only Uncle Fester working on his moon tan could possibly like something like that.

Answer me this: Are there things better done in the dark than in the light?  (well, yes… but once again, this is a family-oriented blog – and we are so not going there).  Let’s change that question to, are there any tangible benefits to having more hours of darkness than daylight? The answer would be a resounding NO!  For one, more power is used to light lights – that’s not terribly green, now is it?  Plus, more crimes happen in the dark… having more crime isn’t good, is it?  And then there’s bugs… or more precisely, cockroaches.  Cockroaches like the dark.  ‘Nuff said.

And lastly, on a strictly personal note, this year the Winter Solstice is even worse than normal.  You see, the Solstice can move a day up or back from year to year (ask the scientists why –  I’m a blog writer, not an astrophysicist.)  Most years, it’s on December 21^st – giving me one ray of light in an otherwise dark and gloomy day.  December 21^st happens to be my older brother’s birthday… and telling an older sibling he got ripped off by being born on the shortest day of the year is absolute gold to a younger sibling.

But no, not this year – the Solstice is on 12/22.

Yuk.

December 8th, 2011 by CrispRoot

What is with Christmas and three word phrases?  The season abounds with them… but at least things like “Deck the Halls” and “Ho, Ho, Ho” are festive, joyous, and are known for putting people in the holiday spirit.  There are a few others, though, that bring out completely different reactions. (more…)

December 1st, 2011 by CrispRoot

I’ve experienced it first hand – the looks you get when you cruise down a street, leather jacket in place, chrome shining in the sun, pipes emitting that classic rumble… For that matter, you can see it in the way people will stop or backtrack in their trek across a parking lot, just to take an extra, often longing look at the mystical beast parked before them. You can say what you will about their riders – bikers do come in all shapes, sizes, genders, temperaments, and levels of cleanliness… but there is something magical about a Harley that touches the American soul. (more…)

November 17th, 2011 by CrispRoot

Don’t look now, but Thanksgiving is only a week away. Yup, just seven days remain until the big feast, football ‘til you drop, and oh yeah… a day in which to give thanks.  Please – don’t forget that last part. (more…)

November 10th, 2011 by CrispRoot

It’s November.  The time has changed, the leaves have turned, it’s getting chilly outside…  and if you have fans of rival schools in your house, it’s about to get chilly inside, too, as we head straight into college football rivalry season! (more…)

November 4th, 2011 by CrispRoot

Hey, all you CrispRooters out there…  it’s time for another trek into the culture behind the CrispRoot story!  The nice thing is, no passport is required for you journey, there are no TSA security checks, and you don’t even have to return your seats and tray tables to their original upright position…  just sit back, read on, and enjoy. (more…)

October 20th, 2011 by CrispRoot

Yo, dawg.  Or cat.  Or Imperial Storm Trooper.  Or even Dracula, for you traditionalists out there.  The end of October fast approaches, and with it comes…  Halloween! (more…)

October 13th, 2011 by CrispRoot

What do you think of when you see of hear the words, “Fall Color”?

Do you think of it means one last chance to get a tan before it gets too chilly to hit the beach? How about the wearing your favorite team’s football jersey, and proudly displaying the teams colors?  Or, maybe you think it refers to the fact that sunlight seems just a little more golden as the calendar marches on towards Halloween and Thanksgiving? (more…)

October 6th, 2011 by CrispRoot

It took awhile this year – coming down to the final day of the season like it did – but the playoff teams for the 2011 baseball season were finally set.  Rays, Rangers, Yankees, Tigers, Cardinals, Phillies, Diamondbacks, and Brewers.  Let the fun begin – not just on the field, but in homes across the country. (more…)

September 22nd, 2011 by CrispRoot

OK, raise your hand if you ever heard your mother say, “no, you can’t have a snack, you’ll ruin your dinner!” (more…)

September 15th, 2011 by CrispRoot

It’s September.  Already?  Wow.  Where’d summer go?

Ah, but September is not without its charms.  September means Fall, and Fall means cooler weather, snuggling opportunities in front of the fireplace… and because it’s too soon for the trees to jettison their leaves, raking them is a task not yet on anyone’s radar.  That’s what used to be called a win-win, way back in the (gasp) 1990’s.

Lest we forget, though, September also marks the return of yet another great American institution… one that will drive a lot of evening plans for many months to come.  Yup, believe it or not, the network Fall TV Season is here!  (Well, almost – it starts next week, but you get the point…) (more…)

September 9th, 2011 by CrispRoot

To some, it seemed like it was never going to get here – for a lot of reasons, this time around – but get here it did… and on 9/8 at 8:30 p.m. EDT, the 92^nd NFL season kicks off. Literally. (more…)

August 24th, 2011 by CrispRoot

First came fax machines, then pagers, then cell phones.  Emails came along, and were soon joined by text messages – and as if that wasn’t fast enough, up popped instant messaging.  All these great things to make our lives easier… (more…)

August 18th, 2011 by CrispRoot

Guys – you’ve had a loooong day at work, battled the 5:00 p.m Rush Hour Monster to a draw, and you’ve finally made it home.  The day is done, let the evening begin – so right now, you’d like nothing more than to… (more…)

August 12th, 2011 by CrispRoot

We had the privilege to meet Tess Masters, at an annual conference gathering more than 3500 bloggers in San Diego this August.

Australian Actor, Presenter, VO Artist, Cook & Writer, she is also known as The Blender Girl. On www.healthyblenderrecipes.com, she shares quick, easy, allergy-friendly, gluten-free, dairy-free, vegetarian, vegan, raw, sugar-free recipes all made in a blender, mixer or food processor.

It took us less than a second to fall in love with her cute Australian accent and her delightful personality. So you can imagine how happy we were when she offered us to create a special dip recipe to go with our chips!

Give it a try and let us know how you liked it on our Facebook wall! Bon appetit

Share The Love To Be Featured Next Month!

Wanna be the one we love for the next 30 days?

Not only will you be featured on our newsletter and Facebook page, but you could win 12 bags of your favorite chips and a fun T-shirt!!

The winner will be carefully selected by the team during one of our famous Friday afternoon snack breaks

So make sure to leave us a note on our facebook page next time you try our chips!

August 11th, 2011 by CrispRoot

Depending on how you look at it, summer ends on Labor Day or September 23^rd … either way, here comes fall.  If you know someone who is attending college, though, you might want to wish them a Happy New Year -  because the new school year is about to begin… (more…)

August 5th, 2011 by CrispRoot

Fit Approach, a fitness community that strives to help women achieve their health and fitness goals through tips, techniques, stories and laughter is thrilled to announce a special Sweat Pink bootcamp at the Blogher conference in San Diego on Saturday, August 6.

If you’re going to Blogher, or will just happen to be in San Diego on August 6, join us for a us for a free, fun, motivational workout. Not only will we get in shape together, we’ll also be handing out tote bags chock full of healthy goodies (which of course will feature our fave CrispRoot chips)!

We’ve got a bootcamp to fit all schedules that day:

• 6-7am – SOLD OUT
• 7:15-8:15am
• 12-1pm

What’s more, if you sport your pink shoelaces as part of our Sweat Pink campaign, you’ll be eligible to win prizes!

We’ll meet at the basketball courts in Embarcadero Marina Park South–conveniently located right behind the convention center. The basketball courts are to your left as you walk from the convention center toward the ocean.

Sign up here!

Can’t wait to get all pink’n’sweaty with you!

July 27th, 2011 by CrispRoot

Fun and fascinating, with a deep sense of history… Indonesia is not just about the cassava root, not by a long shot – and being as every CrispRoot chip is made from that Indonesian food staple, that’s a big thing for us to admit! But admit it we most gladly do, and to prove it we thought we’d put up a list of some of our favorite parts of Indonesia, in case you ever get a chance to check out that very cool part of the planet we all share.
(more…)

July 21st, 2011 by CrispRoot

It’s mid July, the sun is out, and Surfin’ USA is bouncing around your head like a pinball on steroids…  it’s time to go to the beach!  So make like an Oreo Double Stuf cookie and stuff your stuff in the car, and let’s go!!! (more…)

July 14th, 2011 by CrispRoot

More and more, people are not just eating healthy because they have to, they’re eating healthy because they want to… and that, my friends, is a very cool thing. (more…)

June 29th, 2011 by CrispRoot

And here we go… It’s summer, it’s the 4^th of July Weekend, and it’s time to grill some burgers, steaks, chicken, and hot dogs.  Ladies and Gentlemen …  Start. Your. BBQ’s! (more…)

June 28th, 2011 by CrispRoot

We just received a notice from one of our CrispRooters in Colorado that front porches are no longer a safe place to leave your grocery bags unattended!

Last week, Allyson W. had loaded a couple of reusable grocery bags with her favorite cassava chips.

All items were sitting on the front porch for her to move into the garage for quick and easy access.
That is when she noticed one of the bags had been ripped open.
About that time a squirrel ran frantically across the porch with a chip in his mouth.
Sea salt apparently is his flavor of choice……..

Be warned!

June 23rd, 2011 by CrispRoot

“Snack”.  What a fun little word… and awfully hard working, too.    After all, how many words pull double duty like “snack” does?  Yes, “snack” is a noun – as in, “CrispRoot BBQ flavor chips make a great snack.”  But, it’s also a verb… Haven’t you ever said, “I want something to snack on!”?  (more…)

June 16th, 2011 by CrispRoot

Wow.  What a great time to be a sports fan.
First off, how about the NBA Finals that just wrapped up?  The Heat thought it was a done deal when they went up two games to one, in fact, so did a lot of the “experts” on all the sports channels.  But, what came next was like what Gomer Pyle used to always say to Sgt. Carter…  Surprise, Surprise, Surprise!  So, where’d you sit on this one – bummed that the Heat couldn’t (more…)

April 22nd, 2011 by Jean Lafferty

No cassava is born a CrispRoot chip. That privilege is earned. I’m a cassava stake, which is a cutting from the stem of my parent cassava plant, that was a cutting from its parent plant, and on and on back it’s gone for over 10,000 years. How we cassava originally came into being none of us know. (more…)

April 21st, 2011 by CrispRoot

On-The-Go Consumers Can Now Connect With CrispRoot

For Immediate Release

Media Contact:
Jean Lafferty
858.880.9389
jean@crisproot.com

San Diego, CA – April 21, 2011 – CrispRoot™ announces today its implementation of QR codes, 2-dimensional bar codes that open new avenues for building brand awareness by providing mobile consumers the ability to access company information, events and current promotions. (more…)

April 2nd, 2011 by CrispRoot

“Going gluten-free” has gone mainstream with one out of ten consumers seeking gluten-free food choices. Snacks seem to be a hurdle for many people trying to eat gluten-free and healthy. Below are 12 satisfying low calorie snack solutions that will work both midmorning or mid afternoon. But first-

WHAT is gluten? (more…)

April 2nd, 2011 by CrispRoot

The 2 Cute CrispRooters Of April 2011

We had the privilege to meet Paige and Owen this month and hear about their love of CrispRoot chips.

It took us less than a second to decide they be awarded (more…)

March 28th, 2011 by CrispRoot

Angela and her oldest brother, somewhere near a 'Candi' in Central Java

We were once just a dream. But now we’re a full-fledged company that’s been in existence almost seven years. With this being Autism Awareness Month, it’s the perfect time to share with you how we, the makers of CrispRoot chips, came into existence.

Our story revolves around the life (more…)

March 22nd, 2011 by CrispRoot

For Immediate Release

Media Contact:
Jean Lafferty
858.880.9389
jean@crisproot.com

San Diego, CA – March 22, 2011 – Arico Natural Foods, the snack pioneers who launched the first cassava chips on the American market, announces the launch of its new product—CrispRoot™ chips—thick, crunchy, and ridged to capture the crunchy texture of (more…)

March 2nd, 2011 by CrispRoot

We unanimously decided to name Natalie Kaffee our CrispRooter Of The Month of March when we received her very nice words by email:

“Hi,
I just wanted to give you some feedback. From someone with a TON of allergies, wheat, dairy and certain fruits, I have a really hard time not upsetting my stomach with (more…)

March 1st, 2011 by Jean Lafferty

For Immediate Release

Media Contact:
Jean Lafferty
858.880.9389
jean@crisproot.com

San Diego, CA – March 1, 2011  — Arico Natural Foods, the snack pioneers who launched the first cassava chips on the American market, today announces the availability of CrispRoot™ chips through Alice.com, an online retail platform offering (more…)

March 1st, 2011 by Jean Lafferty

Online purchasing is now available at www.crisproot.com. In order to provide you with greater purchasing options, we’ve partnered with Alice.com to power your shopping experience. This adds up to automatic coupon savings, shopping (more…)

January 31st, 2011 by Jean Lafferty

The Super Bowl means party time at our house. We revel in the day, rootin’ and hootin’ at the game, the big name entertainers, and the year’s best commercials. We do it up big every year—a blowout event to which we invite favorite folks from two blocks around. Neighbors who’ve been coming for years include the Sallids, the (more…)

January 27th, 2011 by CrispRoot

To all our Californian fans! Now is the time to try our brand new chips!
Starting February 1st, you’ll have a chance to try the (more…)

January 19th, 2011 by CrispRoot

It was a Research from February 1998 that initially created the well known belief that there could be a link between the MMR vaccine and autism. In an article from The Washington Post published on January 06th, we learn that a recent analysis shows irregularities in this research questioning once more its’ veracity.

Read the article on the Washington Post

December 8th, 2010 by CrispRoot

CrispRoot™ Chips are made from the exotic and healthy CASSAVA ROOT. We cut our chips into thick, ridged slices you can really sink your teeth into, and then toss them with seasonings that (more…)