April 22nd, 2011 by Jean Lafferty

No cassava is born a CrispRoot chip. That privilege is earned. I’m a cassava stake, which is a cutting from the stem of my parent cassava plant, that was a cutting from its parent plant, and on and on back it’s gone for over 10,000 years. How we cassava originally came into being none of us know. (more…)

March 1st, 2011 by Jean Lafferty

For Immediate Release

Media Contact:
Jean Lafferty
858.880.9389
jean@crisproot.com

San Diego, CA – March 1, 2011  — Arico Natural Foods, the snack pioneers who launched the first cassava chips on the American market, today announces the availability of CrispRoot™ chips through Alice.com, an online retail platform offering (more…)

March 1st, 2011 by Jean Lafferty

Online purchasing is now available at www.crisproot.com. In order to provide you with greater purchasing options, we’ve partnered with Alice.com to power your shopping experience. This adds up to automatic coupon savings, shopping (more…)

January 31st, 2011 by Jean Lafferty

The Super Bowl means party time at our house. We revel in the day, rootin’ and hootin’ at the game, the big name entertainers, and the year’s best commercials. We do it up big every year—a blowout event to which we invite favorite folks from two blocks around. Neighbors who’ve been coming for years include the Sallids, the (more…)